Develop and broaden product range
WOMENSWEAR
Women’s clothing is our key segment, generating 56.6% of total brand sales last year. Women’s footwear and accessories accounted for a further 28.1% of total brand sales last year. We are the Number 2 retailer in the UK women’s clothing and accessories market with 5.8% value share*. We are the Number 1 retailer in dresses in both volume and value and the Number 1 retailer in value in the women’s under 35 market*. We are also the Number 2 volume retailer in women’s footwear*. In addition to core womenswear wardrobe essentials we offer specialty sub-brands that target specific customer segments, such as Inspire for plus sizes, Maternity and Yes Yes (denim). We also offer exclusive designer and celebrity collaborations including Idol and Limited Edition.
KEY ACHIEVEMENTS
- No 2. position by value in UK women’s clothing and accessories and No. 1 in value for women’s under 35 market*
- Idol launched its 8th womenswear range
- Continued sponsorship of Giles Deacon at London Fashion Week
*Source: Kantar Worldpanel, women’s clothing and accessories, 52 w/e 20 March 2011
MENSWEAR
Our menswear range generated 3.8% of total brand sales in FY11 and constitutes 0.4% of the UK market*. Our range is traded in over 200 New Look stores and 34 franchise stores. We aim to increase our share in the fragmented UK value menswear market through range extension to include a greater number of wardrobe essentials, formal menswear products and accessories, rolling out a new menswear in-store look and feel and increasing our online offering.
*Source: Kantar Worldpanel, menswear, 52 w/e 20 March 2011
KEY ACHIEVEMENTS
- Launched New Look’s first ever Men’s Idol range
- Two new designer collaborations with Giles Deacon for Men
- Men’s footwear and accessories delivered strong growth year-on-year driven by formal shoes and new product categories including watches, bags and wallets
CHILDRENSWEAR AND TEENWEAR (GENERATION)
Childrenswear and teenwear generated 0.5% and 5.4% of total brand sales respectively in FY11 and is currently available in 78 and 435 stores respectively. We are the UK market leader in ages 9 – 15 (915) through our Generation range*. We aim to grow market share in ages 2 – 10 on the back of this success. Our core categories are girls’ tops, denim and dresses and boys’ jackets, denim and shirts.
*Source: Kantar Worldpanel, 915, 52 w/e 20 March 2011
KEY ACHIEVEMENTS
- In a tough trading environment we have maintained our position as market leaders in the teenwear market with 9.8% value share*
* Source: Kantar Worldpanel 52 w/e 20 March 2011
- Overall sales were strong delivering level performance on the year with outperformance from dresses, trousers, shorts and sweats
- Excluding franchise stores, 915 today trades from 390 stores and childrenswear from 49 New Look stores
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