About us
Everyday styled well is our promise
A simple idea built around how she actually lives, dresses and shops. Customers don't just want more products. They want the confidence that comes from knowing what works, every day and on their best days too.
Every day is where we live our lives, in full.
We are not just an every day fashion brand.
We are for every day of her life.
A scaled and profitable omnichannel business with leading market position. At a glance:
£677.9m
total revenue, 38.4% digital
*52 weeks ended 28 March 2026 - unaudited
60.4%
reported gross profit
*reported margin (management accounts March 2026)
10m
customer base
309
stores supporting digital & customer growth
#4*
online womenswear brand
#4*
omnichannel womenswear brand
Ranked top 4*
denim, dresses, knitwear, footwear
*Source; WorldPanel by Numerator (formerly Kantar), based on 18-44 women category for 52 weeks ending 29-Mar-26.
