Animal-friendly fashion.

We don’t believe it's ever acceptable to harm animals in the manufacturing or testing of products and we think having excellent standards of animal welfare should go hand in hand with creating amazing fashion.

We’ve developed an animal welfare policy to cover all the products we sell so that our customers can get the look of fur, leather, exotics, suede, wool or silk without any harm to animals.

We’re proud to have been recognised for our strong stand on animal welfare. In 2010 we won the RSPCA Good Business Award  for a large fashion company  and were nominated again in 2011.

Our commitment to providing stylish, animal-friendly fashion has also been celebrated by PETA - The People for the Ethical Treatment of Animals – who awarded us Most Stylish Women's Vegan Outerwear in 2013.



Animal Protection

Our policy covers any animal-derived materials used in our products. If animal derived materials are part of our product ranges, they have to be sourced from farms with good animal husbandryi. This means animals have:

  • Freedom from hunger and thirst: access to fresh water and a diet to maintain full health and vigour.
  • Freedom from discomfort: an appropriate environment including shelter and a comfortable resting area.
  • Freedom from pain, injury or disease: prevention or rapid diagnosis and treatment.
  • Freedom to express normal behaviour: sufficient space, proper facilities and company of the animal’s own kind.
  • Freedom from fear and distress: making sure conditions and treatment avoid mental suffering.

We believe that using some animal materials is unacceptable in any measure, and as a result, we never use the following in our products:

  • Animal fur: This includes both farmed fur (e.g. fox, mink, sable) and fur which may be a by-product of the meat industry (e.g. rabbit).
  • Endangered species: This is defined as species which appear on the CITES (the Convention on International Trade in Endangered Species of Wild Fauna and Flora) or IUCN (International Union for Conservation of Nature) lists of endangered species. Information on these lists can be found at and
  • Karakul: Any leather or skin products that are the product of unnatural abortions. Sometimes called Astrakhan, Broadtail, Persian lamb, Swakara or Krimmer.
  • Leather or skin products from exotic and wild caught animals: We don’t accept the use of skins from wild-caught animals or real exotic animal skins, including but not limited to; reptile skins, snake, alligator, crocodile and lizard.
  • Mongolian lamb’s fur: Due to the practices involved in the traditional methods of slaughter, we don’t use this sheepskin variety.
  • Australian Merino wool: Due to the widespread practice of mulesing sheep in Australia, we don’t use Merino wool sourced from Australia.
  • Fur, cat, dog and wild species are not permitted.
  • Angora: Due to the reported plucking methods used by some angora suppliers, we don’t accept any products containing angora. 
  • Glue: We don’t use glue with animal derived material inside.
  • Bone: We don’t use bone, even if it’s a by-product of the food industry.

We sometimes use the below listed animal materials in our products under the following conditions. When we do, we only work with suppliers who provide us with information that lets us trace their supply chain down to the farms. It may be possible to use other materials, however written permission will be required.

  • Leather or skin products: All leather must be a by-product of the meat industry and slaughtered in a humane way. It can never be obtained from live skinning or live boiling, or from aborted, exotic, wild-caught or endangered animals. It must come from farms with good animal husbandry as per our definition, preferably with an accreditation from a recognised body, and we may require these documents for audit purposes.
  • Feather/down: We only accept down, feathers and decoration feathers which are a by-product of the meat industry, excluding the production of foie gras, and must come from farms with good animal husbandry as per our definition. We don’t accept feathers or down obtained from the live boiling, live plucking, endangered, exotic or wild-caught animals. All our down and feathers must be sterilised as per the EU standard EN 12935, preferably with an accreditation from a recognised body, and we may require these documents for audit purposes.
  • Wool, including mohair and alpaca: We only use wool originating from farms with good animal husbandry as per our definition. We’re strictly against the practice of mulesing and don’t accept wool from farms that expose the animal to suffering as a result of this practice. Animals should not suffer pain induced by inappropriate management, live plucking, handling, slaughter, or surgical procedures.
  • Materials made of animal hair: We only accept hair from living animals, including cow, buffalo, yak, horse, goat, pig and alpaca when this is sourced from farms with good animal husbandry as per our definition.  No vulnerable or endangered species must be used.
  • Domestic poultry, farmed species such as cows, sheep and pig
  • Fish should be sustainably farmed/caught.

Animal Testing

We believe that animal testing for cosmetic purposes isn’t acceptable.

We recognise that customer safety is of paramount importance, but also that this can be assured without the use of animal testing. We will not conduct, commission, or be party to any animal testing of cosmetic products, or ingredients, or raw materials.

We will never knowingly purchase ingredients, formulations or products from suppliers who have conducted, commissioned or been party to animal testing for cosmetics purposes on these products after the company’s internal fixed cut-off date.

Occasionally we may use animal derived ingredients in our cosmetic products, but these must be collected without harm to animals.


i New Look follows recommendations on animal welfare set out by the World Organisation by Animal Health (OIE) in their Animal Health Codes and the Farm Animal Welfare Committee (FAWC) and their Five Freedoms.,