A digital-first approach
We believe the combination of our online platform and the extensive geographic reach of our UK store portfolio gives us a strong competitive advantage. By continuing to invest in our digital platforms and technology, we provide customers with seamless, personalised and convenient access to our product, wherever and however they choose to shop.
A collaborative effort
We plan our sales, stocks and margins carefully, with our customers’ at the heart of every decision we make. Our design team utilises supplier intel and trade analytics to develop a broad appeal product for our customers, while our buying team find the most efficient routes to deliver margin. Finally, our merchandisers ensure our stock is in the right place at the right time.
A more sustainable global supply chain
We’ve built and sustained strong, strategic relationships with our suppliers in 20 countries, plus the factories involved in production for us. Our goal is to put ethics and sustainability at the heart of all that we do, inspiring and upholding high standards in our own business and across our supply chain.
A robust infrastructure
Our directly operated, highly automated Distribution Centre at Lymedale, Stoke-on Trent, has the capacity to process up to 180 million units annually. This operation handles deliveries for our stores across the UK, plus global fulfilment of all e-commerce and 3rd party e-commerce orders. Our London and Weymouth Support Centres accommodate our people across all areas of the business, providing a safe, welcoming space where teams can work collaboratively.
A vibrant social conversation
We use our ever-growing social media channels to inspire and engage. Our channel-specific content is carefully tailored to resonate with our customers wherever they are. Always positive and relevant, it’s a huge part of how we express who we are, what we stand for and what we do
A united team
We work hard to build a pipeline of future talent and support all our colleagues. We want to ensure they have a fulfilling career with us, and we’re committed to rewarding our teams based on their performance and the way they role-model our values.