We're dedicated to giving confidence through style

We create products, outfits and inspiration that help people feel more like themselves.

Our Strategy

Our reason to exist is to create confidence through style.

For over 50 years, New Look has been a defining name in British retail, helping generations of women and girls express their style and confidence through fashion. Confidence has never mattered more because fashion has the power to change how we feel. That's why our success comes from truly understanding her: how her style evolves, how she wants to shop, and what makes her feel confident.

Today, we serve over 10 million customers across the UK through a connected omnichannel business, combining the best of digital and physical retail. Powered by data and insight, we're transforming how we operate, creating more personalised experiences and building deeper customer relationships.

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As we continue to evolve, our ambition remains simple: to bring confidence boosting style and the unmistakable NewLook feeling to more women, for generations to come.

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STORE COUNT

10m

customer base

£677.9m

TOTAL REVENUE

*52 weeks ended 28 March 2026 - unaudited

Kind to Our Core

We want to continue to reduce our impact on the planet and we're committed to achieving this through transparent goals that balance demand for our products with our environmental and social responsibility. We call it being "Kind to Our Core".

Kind Materials

We’re proud to say that over 60% of our range is already Kind, meaning it’s sourced with lower impact compared to an average alternative.

Charitable Giving

We make charitable donations to causes we care about, and organise programmes that help our customers donate their clothing rather than sending it to landfill.

Better Retail Better World

We're proud to be a part of the British Retail Consortium's Better Retail Better World initiative, which aims to help retailers address some of the biggest global challenges to come.

We're fostering an inspiring, inclusive culture built on a shared purpose and shared values.

With over 6,500 highly talented team members pulling together for our customers and each other, we're on a mission to spread that New Look feeling far and wide.

Careers at New Look

Channel that New Look feeling into a bold new career opportunity. Start your next adventure in retail, digital, distribution and beyond.

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