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Inclusive culture

At New Look we’re fostering an inspiring, inclusive culture built on a shared purpose and shared values. With over 6,500 highly talented team members working together for our customers and for each other, we’re on a mission to spread that New Look feeling far and wide.

Every day, our people come together to serve over 10 million customers, united by a common goal: to inspire confidence in our customers—and in ourselves. We’ve worked hard to create spaces where every voice can be heard, individuality can flourish, and people feel empowered to bring their whole selves to work. Our warm and welcoming attitude is something we’re proud of, and we strive to ensure that everyone feels they belong.

As one of the UK’s first broad-appeal fashion brands, inclusivity has always been part of who we are. However, we recognise that when it comes to Equity, Diversity and Inclusion, there is always more to do. We are continually learning, reflecting, and strengthening our approach to ensure we are creating meaningful, lasting progress.

We strive to embed inclusion across our business, from how we recruit and develop talent, to how we build culture and make decisions. Together, we learn, we support, and we care about building a workplace where everyone can thrive and be their authentic self.

Our People

We are focused on increasing visibility and representation of our colleagues' demographics reflecting our broader commitment to inclusion through initiatives such Count me In. alongside our Ally Groups and Community Conversations, and educational awareness. 

Our aim to be an accessible and inclusive Employer of Choice is further emphasised by transparent policies, leadership development, recruitment strategies, and flexible working models focused on colleague engagement and wellbeing. 

Our customers

New Look is dedicated to customer-centricity, inclusivity, and sustainability, actively tailoring products based on customer preferences. Initiatives like diverse representation and extended size ranges aim to position New Look as a force for good in the fashion industry, fostering positive impacts and engagement while keeping customers informed about their sustainability journey.