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What does it take to become the No.1 fashion destination for every body?

Our aim is to uplift our customers, colleagues and suppliers while striving to make kinder choices for our people and planet.

We are looking to the future with confidence as a leading broad appeal fashion destination which has been loved by customers for over 50 years. The combination of a cohesive omnichannel model, conveniently located stores, and feel-good fashion at great prices puts New Look in a strong position to deliver long-term and sustainable growth.

Helen Connolly, Chief Executive Officer

Our business model

An omnichannel approach
We believe the combination of our online platform and the extensive geographic reach of our UK and ROI store portfolio will continue to give us a competitive advantage—giving our customers unparalleled access to our product in the most local and convenient way possible.

A collaborative effort
We plan our sales, stocks and margins carefully, with our customers’ at the heart of every decision we make.  Our design team utilises supplier intel and trade analytics to develop a broad appeal product for our customers, while our buying team find the most efficient routes to deliver margin.  Finally, our merchandisers ensure our stock is in the right place at the right time.

A more sustainable global supply chain
We’ve built and sustained strong, strategic relationships with our suppliers in 20 countries, plus the factories involved in production for us. Our goal is to put ethics and sustainability at the heart of all that we do, inspiring and upholding high standards in our own business and across our supply chain.

A robust infrastructure
Our directly operated, highly automated Distribution Centre at Lymedale, Stoke-on Trent, has the capacity to process up to 180 million units annually and operates 24 hours a day, 363 days a year. This operation handles deliveries for our stores in the UK and Ireland, plus global fulfilment of all e-commerce and 3rd party e-commerce orders.  Our London and Weymouth Support Centres accommodate our people across all areas of the business, providing a safe, welcoming space where teams can work collaboratively.  

A vibrant social conversation
We use our ever-growing social media channels to inspire and engage.  Our channel-specific content is carefully tailored to resonate with our customers wherever they are. Always positive and relevant, it’s a huge part of how we express who we are, what we stand for and what we do

A united team
We work hard to build a pipeline of future talent and support all our colleagues. We want to ensure they have a fulfilling career with us, and we’re committed to rewarding our teams based on their performance and the way they role-model our values.

Our values make us better, every day.

They guide our behaviours and choices, shaping how we interact with each other, our suppliers and our customers.

  • It Starts With Me
  • Play To Win
  • We Are One
  • Customer Obsessed
Our Values